NordicTrack has come to symbolize the means for serious athletes and fitness-buffs alike to "get ready for adventure," whatever that may be. Whether you're getting ready to rock climb in Yosemite, river raft on the Colorado or simply get ready to fit into that new swimsuit, NordicTrack has the solution. Today, the NordicTrack Company is a subsidiary of ICON Health & Fitness, and has expanded its catalog and TV offerings into retail store outlets and the Web, via NordicTrack.com and NordicTrackApparel.com. Life's an adventure. Get ready for it.